Social Media

Think You Don’t Need Social Media Consulting? Think Again

With literally hundreds of thousands of businesses using social media to shape their brands and boost their images, you’re already behind if you haven’t hitched a ride on the wagon. With new sign ups every minute on Facebook, Twitter, YouTube and the like it may seem pretty easy to become part of the ever expanding […]

Social Media Optimization – A Critical Component of Your SEO Campaign

Social media optimization (SMO) is an essential ingredient within your SEO campaigns. Years ago, social networking sites were little more than an oddity. Today, several of them have received enormous ranking authority from the top search engines. If you are not leveraging them to increase your exposure and communicate with your niche audience, your search […]

Twitter Complements Mainstream Media

Many people view Twitter as another agent to the destruction of mainstream media and journalism. However, in reality, Twitter works as more of an accessory, complementing traditional means of journalistic reporting. This form of   social  market enables more people to act as journalists, reporting breaking  news  the way that they see it. This, in turn, […]

Social Media Plan – Connect Them All

Social networking is great, but sometimes do you ever get that sinking feeling that you are not able to keep up with everything out there. First you need to go onto the major social networks, such as Facebook, LinkedIn, and Twitter. Afterwards you should log onto YouTube, Flickr, and Slideshare. Maybe after that you start […]

Social Media: A New Face of Real Estate

Come out from the old way of meeting your clients and explaining them about the property they are interested in. With the advent of social media, you can now interact with your consumers or clients in a better way to get a better response. Be it any business, marketing of the brand is very important. […]

15 Ways of Using Social Media to Promote Your Business

From a business perspective, most people approach Social Media with the sole objective of finding prospects for their products or services. Marketing aside, there are however several other ‘Uses’ that may help you with your online activities. It’s vital before taking action, that you get a feel for Social Media, and then develop a plan […]

A Short Primer on Twitter As a Powerful Social Media Resource

Twitter was founded in 2006 by American software architect and business person Jack Dorsey. Since its creation, it has quickly gained a cult following and has grown exponentially in terms of notability and popularity on a global scale. Twitter is best described as a free social networking and micro-blogging site; amalgamating the convenience of short […]

Social Media Optimization SMO – Your One-Stop Instant Traffic Source

Before moving on to the details, we should first know what exactly is  Social   Media  optimization? Blogs,  Social   News ,  Social  Networking, Online Video are the elements facilitating the process to which we refer as  social   media  optimization (SMO) The concept following SMO is straightforward: apply optimizing changes to your site in a way that it […]

Fascination Facebook: Failings Of Social Media

It’s a theme which simply cannot be laid to rest: Facebook, MySpace and sundry others make the  news  every few weeks with yet another tale of a personal profile gone wrong: personal privacy; personal security; copyright theft; pornography; identity theft, they all feature at some time in the constant reports of what  Social   Media  brings […]

Regulatory Challenges and the Media

There is definitely a culture clash in the world, and I’m not talking about the Western World and the Middle East, rather I’m talking about in the media such as television, radio, and newspapers and the new paradigm of social media, the Internet, and all the combination variations in between. Not only that, we also […]